With more than 20 years of experience, Lori was a senior public relations executive for some of the world’s top PR agencies including Edelman, Burson-Marsteller and Porter Novelli before founding NV Media, Inc. with her husband.
During her time in the business, she has led some of the world’s largest healthcare product launches to date and worked with and represented dozens of high-profile celebrities in the entertainment industry.
When it comes to developing and activating PR campaigns that garner the attention of media, Lori has a plethora of experience and connections.
What makes her unique is that she is also a journalist herself and with more than 300 celebrity interviews under her belt, she’s one of the few publicists who can say they’ve conducted their own on-camera interview with reporters such as Kelly Ripa, Erin Andrews, and Guiliana Rancic.
Lori possesses a deep expertise and unique perspective surrounding the ever-evolving media landscape and has obtained coverage in many national outlets including USA Today, The New York Times, Newsweek, Parade, Ladies Home Journal, Today Show, Larry King, The View, Good Morning America, CNN, Access Hollywood, People Magazine and on The History Channel.